KTM's 'Orange Blood' Campaign: Shaping the Future with a Community-Driven Focus

KTM will continue to shine. The future remains full of ADVENTURE, PURITY, EXTREME, PERFORMANCE, and technology that stirs emotions, but with a fresh outlook. On February 25, 2025, orange lights illuminated the winter sky in Mattighofen, symbolizing a brighter future. The company is also transforming its approach to connect with everyone touched by the brand—customers, admirers, race fans, dealers, suppliers, bystanders, and all past, present, and future riders.

KTM marked its renewal with this illumination, but the lights were just the first gesture of the powerful and diverse ‘ORANGE BLOOD’ campaign, which aims to unite and integrate the KTM community more deeply than ever. KTM is evolving, and the company is committed to greater transparency and a stronger connection with the motorcycling industry and its consumer base. One of the main initiatives will be the launch of the ‘ORANGE BLOOD’ platform.

‘ORANGE BLOOD’ is the new official online hub where KTM will listen and engage. It is a space where riders from all over the world can connect, share their passion, and even help shape the campaign itself. Riders are invited to show their ‘Orange Blood,’ submit their stories, and the best ones will become the global faces of the campaign.

The platform serves as a one-stop community center, featuring rider-organized events and opportunities to join the KTM Orange Board. This board, led by ambassadors, riders, and dealers, works closely with KTM's Executive Leadership to ensure the brand is shaped by the very people who live and breathe it. KTM will also allow the community to organize global ride-outs through the ORANGE BLOOD platform, uniting riders on the road. Over time, the platform will continue to evolve with new features, making it the ultimate space for ‘orange bleeders’ worldwide.

The ‘ORANGE BLOOD’ campaign will include additional awareness-building efforts such as signage, slogans, videos, and visual content across network channels, social media, and media partners. Other activities to celebrate the implementation of KTM’s brand values will also take place. KTM continues to embody the 'READY TO RACE' philosophy, demonstrating that it’s more than just a slogan. This year, the team achieved success at the Dakar Rally, showcasing their hard work and commitment. The red plates in the AMA Supercross series are a testament to their perseverance. As KTM looks forward to more exciting MXGP and Enduro events and continues its journey in MotoGP, the focus remains on delivering excellence. This year marks a significant comeback for KTM, reinforcing the brand's determination.

“We are still here, the engines are running, the LEDs are still on, and we are filling the tanks and charging the batteries as quickly as possible. Mistakes have been made, and lessons have been learned. Now, we want to prove that the KTM brand lives up to what people value about it. With ORANGE BLOOD, we aim to be even closer to our customers—our development depends on their expectations and feedback. Orange Bleeders are KTM enthusiasts who support us with their knowledge and love for our motorcycles in both good and bad times. As our upcoming commercial says: ‘Passion never goes bankrupt,’” said Gottfried Neumeister, CEO of KTM AG.